The quickest way to lose credibility selling AI work is to sell what you have never run yourself. So before we sold AI chatbots to a single client, we built one for our own site. The chatbot widget on the bottom-right of every page is the result.
The decision we wrestled with on day one was the same one every small business faces: do we build on a large language model API like Claude or OpenAI, or do we build a lexical-search chatbot with no AI API at all? Both are real "AI chatbots" in the way the market uses the term. They have very different cost profiles and very different tradeoffs.
We chose v1 with no AI API. The reason was simple: most questions a visitor asks on a service business website are predictable. "What do you do? How much does it cost? Where are you based? Can I book a call?" A curated answer file plus a fast lexical search handles 90% of that without ever needing a language model. The cost to run it is $0 per month. The risk of the bot saying something we did not approve is zero, because the bot can only return answers we wrote ourselves.
This site is also where we test the embed flow, the widget UX, and the handoff to contact. Every fix we make on our own chatbot rolls into the Starter tier we sell to clients.
The honest one-line answer
Why no Claude API in v1?
Most small business website chatbots only need to answer a fixed set of questions. A curated answer file plus a fast lexical search handles that for $0 per month and never hallucinates. When the business needs real conversation, we move it to our Pro tier with the Claude API.