Towards Wellness Coaching is a one-person practice built on personal trust. Kerisma works with people on sustainable change — self-worth, boundaries, burnout, perfectionism, the relationship someone has with themselves. Alongside the coaching she writes: four books, a children's title used as a social-emotional learning resource, and a steady stream of articles. She has been a guest on more than sixty podcasts.
The practice had grown faster than the website could keep up with. In her own words, it "has been evolving faster than I have been able to keep up." The old site could not hold the books, the programme, the podcast history or the coaching packages, and it carried a colour she had come to dislike. That is the real brief on a project like this. Not "make it modern" — make it hold everything, and make it sound like her.
Why a practitioner site is a different job. A contractor's website is judged on whether it looks capable. A coach's website is judged on whether it feels like the person you would be sitting across from. Get the tone wrong and the visitor never books, no matter how fast the page loads. So the entire build was organised around one question: does this still sound like Kerisma?
The build: thirteen pages, custom-coded, designed from scratch rather than dropped into a template. Separate homes for one-on-one coaching, the group programme, courses and workshops, the four books, the podcast appearances, her writing, a gallery of her own photographs, and a proper contact page with a working enquiry form that submits without reloading the page. Every page is mobile-first and built so her content has room to breathe instead of being squeezed into a layout that was never designed to hold it.
The colour that was doing all the damage. Her old site was built on a yellow that she had come to associate with everything dated about it. Rather than reach for a mood board, we pulled the new palette out of the logo she already owned — the deep forest green from the hands in her mark, the burgundy from the heart, and a warm ivory to sit them on. Her logo was kept and recoloured, not redrawn. That is why the site feels like hers rather than like a designer's taste: the colours were already her own.
Breathing room without thin writing. Calm, spacious wellness sites are usually calm because there is nothing on them. Kerisma had the opposite problem. So the airiness had to come from information architecture — giving each idea its own page and its own section — rather than from cutting her substance. It is the harder version of the brief, and it is the version that also gives search engines something to rank.
What we are not going to tell you. This site launched in August 2026. There are no ranking positions, traffic charts or lead numbers yet, and we are not going to invent any. When there is real data we will publish it here, the same way we do on every other case study on this site.
