Case Study · Abbotsford Electrician

Electrician website design and SEO for The Wire Guys

An Abbotsford electrical crew wanted one local agency to rebuild their website and run their SEO. We built 41 custom-coded pages and moved the old site over without dropping a single address.

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5.0 from 14 Google reviews

The build

Pages, live October 2026

11 of them city pages

StackCustom-coded

Old addresses moved68 redirects

Found us onChatGPT

OngoingLocal SEO

The Wire Guys homepage, electrician website design by IshaanEx Digital for an Abbotsford electrical contractor

Live at thewireguys.ca · Abbotsford, BC · live since 3 October 2026

The Wire Guys is an electrical contractor based in Abbotsford, BC, working across the Lower Mainland and Vancouver Island. IshaanEx Digital, also in Abbotsford, handled the electrician website design and the SEO: a 41-page custom-coded site with 11 city pages, live since October 2026, with all 68 old addresses redirected to their new pages.

About The Wire Guys

A residential and commercial electrical crew based in Abbotsford, working from the Fraser Valley to Victoria.

Jasjot Singh runs The Wire Guys, an electrical crew out of Abbotsford that does panel upgrades, EV chargers, old-wiring replacement, lighting, repairs and emergency calls for homes and businesses. The work reaches across the Lower Mainland and over to Vancouver Island. The old website had 37 pages, but only one carried the structured data Google reads, and eight had no main heading.

What Jasjot asked for. One local agency that could redesign the website and then keep working on the SEO. He did not want to hand the site to one company and the search work to another. He also wanted someone close by: in his review he says he wanted to work with someone nearby who understood the area.

What we built. Forty-one pages, custom-coded and designed from scratch. Each service and installation has its own page, from knob and tube wiring to floor heating. Eleven city pages cover the places the crew works, including Abbotsford, Vancouver, Surrey, Chilliwack and Victoria. A projects page shows photos from the crew's own jobs, and the quote form lets a customer attach photos of the problem.

Our website design process

How the electrician website came together

Six steps, from the first conversation to launch day. Moving an established business to a new site adds one step: every old address has to land somewhere.

01
How he found us

A ChatGPT answer, then a meeting

Jasjot Singh, who owns The Wire Guys, found us through ChatGPT. He wanted one agency nearby that could redesign the website and then handle the SEO, and he wanted to meet the people doing the work. We are both in Abbotsford, so the first conversation happened in person. This is the kind of result our AI search optimisation work aims for.
02
Planning

Every service and every city, mapped first

Before any design, we listed every job the crew does and every city they drive to, from Abbotsford and Chilliwack to Vancouver and Victoria. Each one got its own page in the plan, with one clear search phrase per page, so no two pages compete for the same search.
03
Design

Designed from a folder of references

We gathered a folder of design references and blended them into one direction: a clean, bright layout with the crew’s own amber colour taken from the logo, big phone buttons, and photos that show real wiring work. The phone number stays in reach on every screen, because most people call an electrician from their phone. We use the same approach in all our website design work.

A service page: one job, one clear answer, and the phone button at the top.
04
Building

Page by page, checked with the crew

We built the site one page at a time: service pages, installation pages, a page for each city, and a projects page. Facts about the work came from Jasjot. When he sent notes from a job, such as a floor heating install in Maple Ridge, they went into that page in his words, with his own photos.
05
The move

68 old addresses, moved one by one

The old site had 37 pages and 29 blog posts that Google already knew. We matched every one of them to the closest new page with a permanent redirect, 68 in total. Jasjot went through the full list with us in person on 28 September 2026, the day before the switch was planned.
06
Launch and after

Live in October 2026, SEO under way

The new site went live on 3 October 2026. We checked the redirects on the live domain, verified Google Search Console and sent Google the new sitemap. The local SEO work carries on from here. Our SEO services page covers how that ongoing work runs.

How we stayed in touch

meetings in person, both of us in Abbotsford
calls and messages between meetings
a direct question to Jasjot whenever a fact about the work was unclear

Electrical work comes with permits and safety rules, so we did not guess at any of it. If a page needed a fact about how the crew works, we asked Jasjot and used his answer.

What Jasjot wrote on Google

His Google review of IshaanEx Digital, word for word.

IshaanEx Digital completely redesigned our website for The Wire Guys, and we have been very happy with the experience.
As a local electrical contractor in Abbotsford, we wanted to work with someone nearby who understood the area and who we could meet with directly. Harman took the time to understand our business, our services, and what we wanted the new website to accomplish.
The new website looks much more professional, clearly explains what we do, and is easier for customers to use. IshaanEx Digital is also handling our ongoing SEO, and communication throughout the process has been excellent.
It has been great working with a local Abbotsford company that we can communicate with directly. We are very satisfied with the website redesign and SEO work and would recommend IshaanEx Digital to other businesses looking for website design or SEO support.

Jasjot Singh · The Wire Guys, Abbotsford · Google review

Inside the electrician website

The Wire Guys Abbotsford electrician city page, one of 11 city pages on the site

A page for every city the crew works in

People search for an electrician with their city name in the search. So each city the crew covers has its own page, written for that place, with the services offered there and an honest note on where the crew is based.

The Wire Guys projects page with real job photos sent in by the electrical crew

Real job photos, not stock

The crew sends photos from the job site, and they go on the projects page and on the matching service pages. A homeowner sees the van, the panels and the floor heating the crew actually installed.

The Wire Guys website on a phone, mobile-first electrician website design with a large call button

Built for the phone first

Someone with a tripped breaker or a dead outlet looks for an electrician on their phone. The layout was designed at phone size first, with the call button large and near the top of every page.

Electrician website design questions

What should an electrician website include?

On this project: a page for each service and each installation the crew does, a page for each city they work in, real photos from their own jobs, a quote form that takes photos of the job, and the phone number in reach on every screen. Each page answers the questions a homeowner asks before calling an electrician.

Can you move an electrician off an old website without losing Google traffic?

That was the main risk on this job. The old site had 68 addresses Google already knew, including 29 blog posts. We sent each one to the closest new page with a permanent redirect, and Jasjot checked the full list with us in person before the switch.

Do electricians need SEO as well as a new website?

A new website gives Google clear pages to show. SEO is the ongoing work that gets those pages found: city pages, service pages, Google Business Profile, reviews and links. The Wire Guys asked for both, so one local agency handles the website design and the SEO.

How did The Wire Guys find IshaanEx Digital?

Jasjot found us through ChatGPT. He was looking for a local agency that could design the website and handle the SEO, and wanted to meet in person. We are in Abbotsford too, so we met face to face several times during the project.

Website design and SEO for electricians and trades

If you run an electrical, plumbing, HVAC or other trade business, we follow the same process: a page for each service and each city you work in, your own job photos, and SEO that keeps going after launch. Khaira Insulation is another Abbotsford trade we built for. Our pricing page lists what each package costs.

What we are not going to tell you. The new site went live on 3 October 2026. That is too soon for rankings, traffic or lead numbers worth reporting, and we will not make any up. When there is real data we will publish it here, like every other client case study on this site.

Where we work from. We are a digital marketing agency in Abbotsford, the same city as The Wire Guys. Our web design in Abbotsford page shows how we plan and build a site like this one, and you can meet us in person, the way Jasjot did.

Need electrician website design and SEO from one local team?

Tell us about your trade, your cities and your current website. We will tell you honestly what it needs and what it would take. We can meet in Abbotsford. No commitment.