Nick had a WordPress website. It worked, but it did not carry the way he actually runs his practice — replies in 30 minutes, updates every day, files approved weeks before closing. He wanted a site that felt as sharp as the service behind it.
Found on TikTok
Nick did not come through a referral or an ad. He saw one of our TikTok videos, heard how we work — the research, the process, the way every page gets built — and reached out because of it. That is the part we like most about this project: the process itself was the pitch.
The rebuild
We redesigned everything. The old WordPress site came down and a custom-coded site went up in its place — new design, new copy, new structure, new hosting. Deep navy and warm photography that fit a mortgage practice, a homepage that leads with how Nick actually works, and his real Google reviews shown right on the page.
What shipped: 33 pages
This is not a five-page brochure. The live site covers every service Nick offers — purchases, renewals, refinances, reverse mortgages, condo mortgages, divorce and separation financing — plus eight Ottawa neighbourhood pages (Barrhaven, Kanata, Orleans, Stittsville, the Glebe, Hintonburg, Centretown, Vanier), a mortgage calculator, a land transfer tax calculator, current rates, an FAQ built from real client calls, a reviews page, and a working blog.
Why custom-coded here
A mortgage agent lives on trust and speed. The custom build scored 97 for performance and a perfect 100 for SEO on Google PageSpeed Insights right after launch — real numbers, screenshots below. We build on WordPress and Wix too when that fits the business; for Nick, custom was the right call. Same approach as our website design work across Canada.
The ongoing work
The engagement did not end at launch. We now manage Nick's SEO and his Google Business Profile month to month — the same local SEO foundation we run for every client: on-page structure mapped to real search demand, internal linking, schema, and Google Business Profile optimisation. This is a live engagement, so we are not dressing it up with ranking claims yet. The first real post-launch result is further down this page: ChatGPT now names Nick when it is asked to recommend an Ottawa mortgage broker.
